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Samsung, LG Digital TVs Sell Briskly in U.S., China, India
Nov 26, 2003
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South Korea's major appliance makers have captured top market shares for digital TVs in three of the world's most populous countries -- the U.S., China, and India, according to recent industry figures.

Samsung Electronics Co. and LG Electronics Inc. have overtaken their Japanese rivals in most segments of the digital TV markets of the three countries, regardless of pricing.

Samsung, for instance, has surpassed Japan's Sony Corp. to reign supreme in U.S. sales of high-end digital TVs priced at U.S. $3,000 or more. In the case of digital light processing (DLP) projection TVs, Samsung's model priced at $3,999 is about 20 percent more expensive than a rival Japanese model selling for $3,299, but boasts sales figures about three to four times higher.

Starting in the second half, Samsung has replaced Sony as the leader in the U.S. DLP projection TV market, which accounts for more than 50 percent of global digital TV sales.

In addition, according to market research firm Display Search, Samsung has retaken its market leader position from Japan's Sharp in Europe's digital TV market as of the second quarter of this year.

In addition, South Korean appliance makers have secured a dominant position in China's digital TV market, which is expected to grow 45 percent from 690,000 units last year to about 1 million units this year.

According to the Chinese market research firm Information Center Data (ICD), LG posted the top share of 17.5 percent in China's digital TV market in the first 9 months of 2003. LG ascended to the top post this year on the back of strong sales of its projection TVs, which account for 87 percent of China's entire digital TV market, ICD said.

Trailing LG in China, Samsung came in second with a market share of 12.8 percent as of the end of the third quarter. Considering the number-four-ranked Philips' 8.4-percent and number-five-ranked Panasonic's 8-percent shares, South Korean firms have virtually seized control of the Chinese digital TV market, according to IDC.

Similarly in India, Samsung and LG ranked first and third in flat-screen TV sales in the first 9 months of 2003. Indian research firm ORG-GFK said Samsung sold 210,000 flat-screen TVs in India in the 9-month period, capturing a market share of 24.6 percent, slightly higher than Sony's 23.6 percent. LG ranked third with a market share of 21.7 percent, compared with Philips' 6.2 percent. (Yonhap, Asia Pulse)

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