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Maytag Launches New Educational Program
Nov 18, 2003
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Maytag, the U.S. Department of Energy, and The National Theatre for Children have teamed up to teach children energy and water conservation. The educational production, which includes visiting elementary schools throughout the U.S. and performing a live theatre program, will show children simple, everyday habits they can adopt to help conserve water and energy.

"Conserving energy and water doesn't have to be inconvenient or involve major lifestyle changes," noted Marsha Penhaker of the U.S. Department of Energy. "Sometimes it just means a simple change in habit, like turning out the lights when you leave the room. Or it could involve trading in an older, less energy-efficient appliance for a newer one that carries an ENERGY STAR(R) rating."

As part of the effort, Maytag will launch the Maytag® Junior Apprentice
Club(TM) to further promote energy and water conservation. Among other benefits, kids who join the Club will receive a letter from the Maytag Apprentice and tips on how they can help save water and energy. Kids will also be invited to send their ideas for saving water and energy to Maytag. Once a year, the Maytag Apprentice will select the winning ideas, and winners and their schools will receive a special award from Maytag.

The program is Maytag's first effort to bring the conservation message directly into schools.

"Maytag is proud to partner with the U.S. Department of Energy to bring The National Theatre for Children into schools to educate children about energy and water conservation," said Chris Wignall, vice president of marketing at Maytag Appliances. "The National Theatre for Children has an excellent reputation for using live theatre to present important issues to children and the kids will enjoy having them visit their schools."

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