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Samsung Elec Aims to be Top Digital TV Maker in 2005
Nov 17, 2003
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Samsung Electronics Co. has launched a new series of flat panel digital televisions and declared it will become the world's largest digital TV maker in 2005.

The television manufacturer held a product launching event at the Shilla Hotel in downtown Seoul to introduce 15 flat panel digital TVs -- nine plasma display panel (PDP) TVs and six liquid crystal display (LCD) TVs.

"(We) are planning to expand the sale of higher priced digital TVs to the 60-percent level of total digital TV sales next year and to become the world's top maker of digital TVs, with more than a 20-percent share in the global market in 2005," Shin Man-yong, the vice president in charge of the Visual Display Business Division, said at the launch.

The new PDP TVs dramatically improve the contrast ratio of brightness and reduce a trade-off between contrast ratios and luminance in screens, Samsung officials said.

While their electric power consumption has been reduced by 10 percent compared with existing PDP TVs, the average life span of the new PDP TVs has been extended by 20,000 hours to 50,000 hours, officials added.

Samsung also displayed wireless PDP TVs the company will put on the local and American markets next spring, along with 70-in PDP TVs that will reportedly be the biggest in the world.

The Korean electronics firm said it also installed high-definition (HD) digital tuners in PDP TVs ranging from 40 to 70 in to satisfy a U.S. government policy. Samsung also introduced 46-in LCD TVs, which are said to have two times more pixels than conventional models.

Industry sources expect Samsung to remain the world's biggest TV maker, with sales of 14 million TVs this year. The company is also the second-largest LCD TV maker in the world. (Yonhap, Asia Pulse)

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