Brillian Enters HDTV Market Nov 13, 2003

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Brillian Corporation announced that it has entered the 720p and 1080p high-definition television (HDTV) product market.

Having developed its first 720p rear-projection HDTV platform in the third quarter of 2003, the company is now offering its liquid-crystal-on-silicon (LCOS®) Gen II microdisplay-based digital television to brand-name original equipment manufacturers (OEMs), who will be offered an opportunity to rebrand

Brillian, which claims to be the industry's first and only provider of LCOS Gen II technology, said it is leveraging its proprietary and patented technologies, its systems integration expertise, and supplier relationships to offer complete 720p and 1080p HDTV systems in the over 50-in diagonal screen size.

"We're offering a unique value proposition: a large-screen television with breakthrough image quality so realistic it's nearly photographic -- at an incredible price/performance level for the HDTV market," said Rainer Kuhn, senior director of Sales and Marketing for Brillian. "To win in this market, we have to continue to offer higher-performance solutions than our competition. That's why we're offering complete high-end, rear-projection HDTVs and why we're so committed to pushing our already sizable technology and systems integration edge closer to the consumer."

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