Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Sony PlayStation 2 Sales Up as Holidays Approach
Nov 12, 2003
 Printable format
 Email this Article
 Search

Sony Corp. said that weekly PlayStation 2 sales in North America grew by more 40 percent in the last 2 weeks, an early sign that the video game console will head into the holiday shopping season with an "incomparable competitive advantage."

The Japanese electronics company, whose PlayStation 2 game machine competes against Microsoft Corp.'s Xbox and Nintendo Co. Ltd.'s GameCube, is heading into its fourth holiday season, as it reduces costs to squeeze more profits out of the console and invests heavily in next-generation video game consoles.

Weekly North America sales of the PlayStation 2 console rose 40 percent in the past 2 weeks, compared with sales in previous weeks, a sign that holiday sales have already begun, Sony said in a statement.

Sony's announcement also comes on the heels of a pre-holiday price cut for the Xbox in Japan by a third to 16,800 yen (approx. U.S. $155). A week earlier, Sony had cut the Japan price for the PlayStation by roughly 20 percent to 19,800 yen ($182).

In the U.S., the Xbox retails for $180, while the PlayStation 2 sells for $200 for a combination including an online adapter and a game. The GameCube sells for $100. By itself, Sony's PlayStation 2 console sells for $180.

"We are extremely confident going into the upcoming holiday season as positive sales results illustrate our ability to successfully execute across all areas of our business," Jack Tretton, executive vice president of Sony Computer Entertainment America said in a statement.

Sony said that 30 percent of its PlayStation 2 sales in recent weeks were for the $200 combination pack, while sales of its first-generation $50 PlayStation (PS One) jumped 31 percent in the past month from the previous month. (Reuters)

Back to Daily News

 

Daily News

...........................................................

Aug 27, 2014: Sustainability Standard Launched for Household Portable and Floor Care Appliances

Aug 27, 2014: Electrolux Joins AllSeen Alliance to Develop Seamlessly Connected Appliances

Aug 27, 2014: HRAI Awards Industry Leaders at 46th Annual Meeting

Aug 27, 2014: North American PCB Business Shows Seasonal Slowdown

Aug 22, 2014: Could Quirky Acquire GE Appliances?

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows