Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Appliance Firms Eye Niche Product Markets in Korea
Nov 11, 2003
 Printable format
 Email this Article
 Search

Many home appliance makers across the globe have been expanding their market share in Korea by introducing niche-market products.

JVC, a Japanese electronic-goods maker, released a camcorder that can take 60 freeze-frame shots a second, to help golf fanatics perfect their swing. Despite the camcorder’s W3.9-million (approx. U.S. $3.3 million) price tag, the gadget has caught on with golfers. A digital camcorder usually costs about W1.5 million, only half of the JVC product.

The Japanese firm Sharp recently introduced an air-cleaner, called the Plasma Cluster Air-Cleaner, which the company claims filters out the influenza virus. A result of joint marketing activities with the microbiology research center at Seoul National University, Sharp’s product is said to be the leading air-cleaner on the market.

Sony Korea has been selling a television that has a memory stick slot built in, so that images from a digital camera or camcorder can be shown on TV without a cable connection.

Carrier Korea has been selling its wine refrigerator for W3.9 million. The company said it has been selling 30 of the refrigerators a month.

As foreign electronics firms have been making further inroads into the market with top-end niche items, Korea firms have taken notice. The robot vacuum cleaner is a good example of the fad.

Electrolux Korea unveiled a robot vacuum cleaner, the first such product in Korea, in January. The firm said that the W2.28 million shelf cost, about 10 times the cost of a regular vacuum, the firm has been selling W70 million of the cleaners a month.

Threatened by Electrolux' rising market share, LG Electronics, the leader in Korea's vacuum cleaner market, introduced a new product called Robot King, about W200,000 more expensive than the Electrolux robot. (Digital Chosun)

Back to Daily News

 

Daily News

...........................................................

Nov 21, 2014: Electrolux: new U.S. fridge efficiency requirements are more complex than anticipated

Nov 21, 2014: Whirlpool brand launches Perceptions of Care video

Nov 21, 2014: Hon Hai 3Q profit $1 billion

Nov 21, 2014: Environmental Product Declarations for aluminum product types released

Nov 20, 2014: Report: Drop in affluents' consumer confidence may foretell signal trouble ahead for some retailers

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows