Whirlpool announced that its Whirlpool® Duet® washer is the first appliance in North America to be certified by wool textile organization The Woolmark Company to safely clean washable wool.
The Woolmark Company, which owns the Woolmark Certification Trade Mark, operates a global certification program to ensure that any product bearing the Woolmark logo meets strict wool quality and performance criteria based on the demands of consumers. Before a washing machine can carry the Woolmark logo, it is tested to ensure that it is safe for laundering machine washable wool apparel.
Whirlpool says that it has met Woolmark’s strict performance standards and is now licensed to use the Woolmark logo.
According to Whirlpool, the Duet® washer provides optimum care for the wool fabric by locking in the appropriate water temperature, spin speed, and gentle tumbling action, which helps maintain garment shape and after-wash appearance.
The wool cycle, specifically designed for washable woolen garments, works in the following ways:
The water temperature is controlled. The consumer can select cold or warm but not the hot water.
The prewash and soak cycles are locked out to prevent overexposure to water and detergent.
The cycle features gentle tumbling action and low spin speed to maintain the garment's shape.
"The Duet has set a new standard in fabric care and again leads the charge by being the first washer certified by The Woolmark Company for washable wool," said Ali Evans, brand manager, Whirlpool Brand Fabric Care. "With Duet's innovative technology, consumers can care for many more fabrics at home -- such as wool, silk and bulkier items -- instead of taking them to the dry cleaners. Clothes come out beautifully and consumers save time and money."
According to David Conners, CEO of The Woolmark Company, "We are working closely with Whirlpool and detergent manufacturers to encourage and endorse the incorporation of wool wash machine cycles and the proper use of detergents for wool. This is hugely important for the consumer acceptance of Easy Care wool products in North America. The Duet washer is a breakthrough innovation for improved machine washing of wool clothing, and we are very pleased to endorse its performance on behalf of wool consumers."
The Duet® washer is available with a suggested retail price of U.S. $1,299 nationwide.
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