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Product Differentiation Reduces Saturation in Image Sensors Market
Aug 27, 2003
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As high-quality image sensors become the industry standard and end-user markets come to expect superior quality, manufacturers are challenged to find innovate ways to boost sales, according to a new analysis from Frost & Sullivan.

The report, "North American Image and Optoelectronic Color Sensors Market," reveals that revenues in the image sensors industry totaled U.S. $325.0 million in 2002. Revenues are projected to reach $995.2 million by 2009. Additionally, the North American Optoelectronic color sensors industry generated total revenues of $30.0 million in 2002 and is expected to reach $74.2 million by 2009.

"Manufacturers need to develop unique and advanced sensors to successfully differentiate their products from those of competitors," said Daniela L. Carrillo, Frost & Sullivan research analyst.

The introduction of high-performance complementary metal-oxide semiconductor (CMOS) and charge-coupled device (CCD) imaging solutions will attract consumers and sustain sales, according to the research firm.

Additionally, established manufacturers capable of providing cost-effective and innovative products to a broader customer-base, control approximately more 70 percent of the market share, the report stated. This, it added, inhibits medium and small-size companies.

According to the research, the hurdle created due to the increasing competition in the image sensors market is expected to lower toward the end of the forecast period, as less-established companies invest heavily in research and development efforts.

Meanwhile, large and better-established companies still need to continuously develop and introduce unique and cost-effective image sensors, the firm reported. One of the technological innovations that are expected to increase demand of both, CMOS as well as CCD image sensors is the development of mobile phones with embedded-cameras.

With new technologies offering cheaper alternatives, price sensitivity increases, therefore, constraining the ability to sell a high-quality item for a profit, the firm said.

Currently, CCD does not have to compete on pricing since it is the preferred sensor in many industrial and high-end consumer electronics applications, and thus holds a monopoly on its usage. However, with rising price consciousness, selling or manufacturing costs will have to be lowered to remain competitive, the report stated.

The impact of this restraint is expected to intensify throughout the forecast period, and as many new technologies enter the market, product differentiation will significantly restore sales stability, the firm concluded.

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