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In a survey released in June, the Consumer Electronics Association (CEA) identified the top consumer electronics accessories for home audio and video, computer, wireless, and gaming products. According to CEA, accessories represented an estimated U.S. $6.5 billion industry for manufacturers in 2002, and are expected to exceed $7 billion in revenues this year.*
In the following categories, consumers reveal the top accessories that can be found in consumer households. The survey also ranked the products most likely to be purchased in the next two years.
Home Audio and Video
68 percent - TV stands or entertainment centers
67 percent - Speakers for TV
66 percent - Universal remote controls
Future Purchase Plans:
50 percent - Storage racks for audio and video
50 percent - Cleaners for audio and video products
52 percent - Portable DVD storage cases
Computer
65 percent - Mouse pads
63 percent - Computer desks or workstations
60 percent - Corded mouse
Future Purchase Plans:
56 percent - Keyboard cleaners
53 percent - Wireless mouse
52 percent - Wireless keyboard
Wireless
57 percent - Battery re-chargers
54 percent - Batteries
51 percent - Cigarette lighter adapters
Future Purchase Plans:
54 percent - Batteries
52 percent - Hands-free headsets
Gaming
33 percent - Memory cards for video game systems
28 percent - Joysticks
Future Purchase Plans:
38 percent - Portable game cases
37 percent - Joysticks
37 percent - Steering wheels
36 percent - Memory cards
36 percent - Video game system cases
36 percent - Game pads
The quantitative study for the CE Accessories Ownership & Market Potential study was administered via telephone interview to a random national sample of 1,000 U.S. adults during May 2003. The telephone interviewing employed industry standard random-digit dialing (RDD) and computer assisted telephone interviewing (CATI). eBrain Market Research is responsible for all content and analysis in the report.
(*Note: Forecast numbers do not include gaming accessories.)
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