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CEA Survey Reveals Most Popular Consumer Electronics Accessories
Aug 7, 2003
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In a survey released in June, the Consumer Electronics Association (CEA) identified the top consumer electronics accessories for home audio and video, computer, wireless, and gaming products. According to CEA, accessories represented an estimated U.S. $6.5 billion industry for manufacturers in 2002, and are expected to exceed $7 billion in revenues this year.*

In the following categories, consumers reveal the top accessories that can be found in consumer households. The survey also ranked the products most likely to be purchased in the next two years.

Home Audio and Video

  • 68 percent - TV stands or entertainment centers
  • 67 percent - Speakers for TV
  • 66 percent - Universal remote controls

    Future Purchase Plans:
  • 50 percent - Storage racks for audio and video
  • 50 percent - Cleaners for audio and video products
  • 52 percent - Portable DVD storage cases

    Computer
  • 65 percent - Mouse pads
  • 63 percent - Computer desks or workstations
  • 60 percent - Corded mouse

    Future Purchase Plans:
  • 56 percent - Keyboard cleaners
  • 53 percent - Wireless mouse
  • 52 percent - Wireless keyboard

    Wireless
  • 57 percent - Battery re-chargers
  • 54 percent - Batteries
  • 51 percent - Cigarette lighter adapters

    Future Purchase Plans:
  • 54 percent - Batteries
  • 52 percent - Hands-free headsets

    Gaming
  • 33 percent - Memory cards for video game systems
  • 28 percent - Joysticks

    Future Purchase Plans:
  • 38 percent - Portable game cases
  • 37 percent - Joysticks
  • 37 percent - Steering wheels
  • 36 percent - Memory cards
  • 36 percent - Video game system cases
  • 36 percent - Game pads

    The quantitative study for the CE Accessories Ownership & Market Potential study was administered via telephone interview to a random national sample of 1,000 U.S. adults during May 2003. The telephone interviewing employed industry standard random-digit dialing (RDD) and computer assisted telephone interviewing (CATI). eBrain Market Research is responsible for all content and analysis in the report.

    (*Note: Forecast numbers do not include gaming accessories.)

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