Philips Electronics on Friday announced that it has received a Gold award for its HeartStart Home Defibrillator in the 2003 Industrial Design Excellence Awards (IDEA) competition. Presented by the Industrial Designers Society of America (IDSA) and sponsored by BusinessWeek, the IDEA is regarded as a premiere award for industrial design.
The Philips HeartStart Home Defibrillator is the first of a new generation of defibrillators designed specifically for the home. Defibrillators provide treatment for sudden cardiac arrest (SCA), a leading cause of death in the U.S. According to Philips, the device is designed for the emerging class of home responders who want to be able to help save the lives of friends and relatives in the event of cardiac arrest.
"The designers took the frightening procedure of shocking the heart and simplified the process in an intuitive unit with easy to read graphics and simple voice prompts," said IDSA Judge Mark Steiner of Steiner Design Associations. "Of the various defibrillators on the market, the Philips unit successfully captures a utilitarian, easy to use aesthetic. In the home or in a police car, this unit will help save many lives before EMT personnel arrive."
This year's IDEA judges evaluated more than 1,137 entries: 38 entries received a Gold award; 38 received Silver; and 45 were given Bronze awards. The HeartStart Home Defibrillator was recognized with a Gold award because it demonstrated design innovation, benefit to the user, benefit to the manufacturer, ecological responsibility, as well as appropriate aesthetics and appeal, Philips said.
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