Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

GE Announces U.S. Laundry Contest
Jul 22, 2003
 Printable format
 Email this Article
 Search

According to a recent national survey commissioned by GE Appliances, 1 in 10 women have a husband or boyfriend that knows absolutely nothing about doing the laundry.

To raise national awareness of this laundry divide, GE has declared the month of August "National Men Do Laundry Month" in an effort to help U.S. consumers better manage their laundry and to encourage women to take a break. The month will feature entertaining and educational special events and details of the nationwide survey on men and women's attitudes toward laundry.

As part of the campaign, GE is launching a Ludicrous Laundry Stories contest, which will expose the issue of laundry literacy and encourage women across the country to put more emphasis on sharing the chore with their partners. One winner of the contest will walk away with the GE Profile Harmony Clothes Care System – GE’s new laundry appliances with communications capabilities. "The washer talks and the dryer listens," according to GE, reportedly resulting in better clothes care.

GE's Ludicrous Laundry Stories contest will run from July 21, 2003 through Sept. 8, 2003. GE will randomly choose 50 winners, and a panel of independent judges will pick the five most ludicrous stories and post them on the GE Harmony web site (www.geharmony.com). At the close of the contest, a grand prizewinner will be randomly selected from the top five stories to win a GE Profile Harmony Clothes Care System.

Back to Daily News

 

Daily News

...........................................................

Dec 19, 2014: Whirlpool Corp. provides guidance for 2015

Dec 19, 2014: Panasonic to showcase built-in appliances at LivingKitchen 2015

Dec 19, 2014: New residential construction in November 2014

Dec 19, 2014: 2014 U.S. steel production up 0.7% from 2013

Dec 19, 2014: Strong North American PCB Order Growth in October

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: Appliance Magazine Market Insight Annual Subscriptions
November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows