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BusinessWeek Announces Winners of 2003 Industrial Design Excellence Awards
Jun 27, 2003
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IDEO's Web camera for notebook computers, a three-in-one paper shredder, the Motorola-designed V70 cell phone, BMW's Mini Cooper S, and the Zinio Reader are among the winners of the Industrial Design Excellence Awards (IDEA) for 2003. Presented annually by the Industrial Designers Society of America and sponsored by BusinessWeek, the IDEA winners of 2003 used design to push traditional brands into new markets, extend well-known brands into new products, and invent something totally new, cool, and useful. At a time when money is tight, this year's IDEA winners used design research to develop not only products but also their branding, packaging, and marketing. The impact of this approach goes far beyond the objects themselves. "The biggest winners this year used design-and top design firms-to create powerful, emotional consumer experiences," says writer Bruce Nussbaum. As for style, this year's winners showed that flashy color is out. White, and blue, and black are in. There is more restraint in shape, more straight lines, and fewer blobs, to reflect leaner times. The 2003 IDEA contest showed that Asian design continues to grow. Samsung won three honors and is now second only to Apple Computer Inc. in total awards for the past 5 years. Motorola Inc. produced a gemlike cell phone in Korea for the Korean market. A beautiful windsurfing sail collection came in large part from Hong Kong. And there is growing evidence that China is coming on strong in design. In 2003, there were 1,279 entries from 15 countries around the world. The 122 winners received 38 golds, 39 silvers, and 45 bronzes. Featured winners of the 2003 Industrial Design Excellence Awards appear in the July 7th issue of BusinessWeek (on newsstands through July 7th). The full list of winners is available on BusinessWeek Online at www.businessweek.com.

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