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Maytag Appliances Wins SAS(R) Enterprise Intelligence Award
Mar 1, 2003
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SAS, the leader in business intelligence, presented Maytag Appliances with the 12th annual Enterprise Intelligence Award at the annual meeting of the SAS Users Group International (SUGI). The award recognizes Maytag's use of SAS® in the development of their Enterprise Warranty Analysis solution, designed to enhance both product innovation and quality.

Maytag Appliances is a division of Maytag Corp., a U.S. $4.7 billion home and commercial appliance maker.

Delivering quality products has been the company's hallmark for more than 100 years. One of the ways Maytag achieves this is by collecting data from warranty claims. Maytag uses this data to continually improve its products. Until recently, analysis and reporting of warranty data was conducted on a monthly basis by a centralized function.

"People need information more than once a month," said Randy Wadle, vice president and business information officer for Maytag Appliances. "If they are working on projects to improve products, they need to know what the customer experience is with that product as soon as possible."

In 2001, the company deployed SAS® Warranty Analysis, replacing its paper-laden process with an enterprisewide analytical application. Today, information is updated daily instead of monthly. Reports that once took 30 days to produce now take seconds. Accessing the system via the corporate intranet, Maytag Appliances' product specialists, engineers, managers and others can confidently make product decisions based on near real-time customer feedback.

"SAS Warranty Analysis allows us to focus on what we do best," said Dale Reeder, Maytag Services' vice president of operations. "Instead of generating reports, we can spend our time using the knowledge acquired from SAS analytics to develop even better products for our consumers. The speed at which we're making good decisions has increased tremendously."

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