E-Coat Mark Program Launchedi Feb 5, 2003

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"E-COAT Protected" will represent a new identification mark for electrocoated products. The mark was created indication for the need for increased consumer awareness about the reasons many products (such as cars) last longer. When making a purchase decisi on, consumers look for durable products that look good and will withstand wear and tear. If that product is electrocoated, the Mark program will tell them about it. And although the e-coat finish isn’t always the topcoat seen on products, it reportedly pr ovides the overall protection required to make products last longer. This program is designed to aid industry communication, educate people in manufacturing operations, create brand awareness, to clearly identify products protected by an electrocoat finish, to educate consumers and to help manufacturers sell more products..T

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