Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

GE to Launch New Ad Campaign
Jan 16, 2003
 Printable format
 Email this Article
 Search

Global manufacturing conglomerate General Electric Co. (GE) plans to introduce a new ad campaign that will replace its almost 25-year-old slogan, "We bring good things to life," according to a New York Times report.

On Sunday, BBDO Worldwide, the General Electric agency and a unit of Omnicom Group, will introduce the theme "Imagination at work," the report said, which will present offbeat examples of imagination's aftermath.

The goal of the overhaul, said to include more than $100 million worth of television, print, and online advertising, is to play up the conglomerate's efforts in realms such as medical technology, robotics, media, and financial services, the newspaper reports.

The change is also reportedly intended to reflect a new emphasis on research and big long-term ideas.

The initial commercials will start appearing during the NBC presentation of the Golden Globe Awards on Sunday.

Back to Daily News

 

Daily News

...........................................................

Oct 30, 2014: Whirlpool Corp. reports strong third-quarter

Oct 30, 2014: Statistical Portrait of the European Appliance Industry Released by Appliance Magazine

Oct 30, 2014: New Whirlpool acquisition Indesit reports profit for year so far

Oct 30, 2014: Consumer Confidence Index rebounds in October

Oct 29, 2014: New home sales up slightly in September 2014

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows