Personal care products maker Helen of Troy Limited has announced that it has extended its existing trademark licensing agreement for the Vidal Sassoon® brand name. Helen of Troy and The Procter & Gamble Company (P&G) have entered into a new long-term licensing agreement, including renewal options, which extends the agreement for a total of 30 years. P&G will retain rights to the Vidal Sassoon trademark.
Gerald Rubin, Helen of Troy's chairman, CEO, and president, stated: "Over the years, we have developed a strong and mutually beneficial business relationship with P&G and Vidal Sassoon. We are very proud to be associated with a company of P&G's caliber and a styling icon such as Vidal Sassoon. Vidal has made beauty history by creating simple, yet elegant and striking styles, and remains one of the foremost leaders in the hair care industry. For over 40 years, the Vidal Sassoon name has been synonymous with elegance, style, beauty and glamour. It is our goal to maintain these attributes in all of our products carrying the Vidal Sassoon name worldwide. Going forward, we expect to continue to expand our global market with the highly recognized and respected, Vidal Sassoon trade name."
to Daily News