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Lennox Named Good Housekeeping Seal Marketer of the Year
Dec 11, 2002
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Lennox Industries Inc., a subsidiary of Lennox International Inc., was recently honored by Good Housekeeping with the first-ever Good Housekeeping Seal Marketer of the Year award. The award recognizes companies that have best leveraged the value of the Good Housekeeping Seal to help market and promote their products. Lennox Industries is a manufacturer of residential and light commercial heating, cooling, and indoor air quality products. Good Housekeeping chose Lennox Industries and Phonak, a hearing systems company, from over 50 other companies across a broad spectrum of industries as the co-winners of the new award.

"We're pleased Lennox Industries has won the award and that Lennox has had a highly productive partnership with such a respected consumer institution as the Good Housekeeping Institute," said Bob Schjerven, LII CEO. He cited the marketing of the Lennox PureAir(TM) air purification system, as just one successful example of the Lennox-Good Housekeeping marketing effort over the past year. The partnership has also contributed to significant increases in other high-end product sales for Lennox, especially in the new Dave Lennox Signature Collection(TM). Substantial increases in written, phone, and online inquiries from consumers were also directly attributable to the Lennox-Good Housekeeping marketing campaign.

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