Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

HItachi Moves White Goods R&D
Dec 10, 2002
 Printable format
 Email this Article
 Search

Hitachi has moved its regional white-goods R&D center from Japan to Thailand to safeguard against the expected negative impact on its operations of full implementation of the Asean Free Trade Area (Afta) agreement, as well as concern that a war with Iraq will depress consumer demand. Hitachi's new "Real Innovator" campaign will focus on introducing innovative products to the Thai market.

Thira Thongton, vice president and COO of Hitachi Consumer Products (Thailand), said the Thai-based regional R&D center would reduce costs and accelerate market access. The center will develop tailor-made general electrical consumer goods for each market in the Asian region, while the Japanese headquarters will focus its R&D on hi-tech products. "Market demand is changing rapidly and we have to move faster in product development to keep pace with the global trend," he said.

The facility at Hitachi's factory in Prachin Buri will be fully operational next year and is expected to reduce the price of Hitachi products, Mr. Thongton said. The first product from the R&D center will be the new Hitachi Smart Door refrigerator featuring a separate door for bottles and cans. By reducing the frequency of opening the main door, the Smart Door model is claimed to cut energy use by up to 39 percent. Hitachi is also developing a washing machine with a load capacity of 11kg compared to 8-9kg models developed by the Japanese center. Both new items are among 150 products Hitachi aims to introduce to the Thai market next year.

The R&D center will also improve Hitachi's exports from Thailand by adapting to the demands of overseas markets. New markets the company is targeting include the Middle East, East Asia, Russia, and Africa.

"Demand in India, Bangladesh, and even China is very large and we expect to benefit from Thailand's free-trade agreements with these countries to facilitate market penetration," Mr. Thongton said, adding that export income is expected to surge 15 percent next year and account for 60 percent of its revenue for 2003. (The Nation)

Back to Daily News

 

Daily News

...........................................................

Sep 19, 2014: Builder confidence at highest level since Nov. 2005

Sep 19, 2014: Builders Show, Kitchen/Bath Show, and 3 other events converge for 2015 Design & Construction Week

Sep 19, 2014: GE Appliances supporting Susan G. Komen

Sep 18, 2014: AHRI at White House unveils $5 billion refrigerant R&D plan

Sep 18, 2014: Solar microinverter market could break $1 billion by 2018

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows