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Whirlpool Launches New Refrigerators in India
Dec 9, 2002
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Whirlpool India, which reportedly has a market share of 29 percent in the refrigerator market has launched eight new refrigerators in both frost-free and direct cool models. The launch is an extension of the company's "icemagic" ad concept. The new products will ride on the idea that they make ice faster than ever before. Also part of this concept is the brand's "partner of the homemaker" theme. The new refrigerators range in size from 195 L to 450 L. (The Financial Express)

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