Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Kenstar Refrigerators to Be Introduced
Dec 9, 2002
 Printable format
 Email this Article
 Search

Kitchen Appliances India Ltd. is planning to manufacture and market refrigerators under the brand name Kenstar for the first time by February 2003. With this move, the company plans to manufacture frost-free refrigerators with the capacity ranging from 250-450 L at its factory in Bangalore. At present, the company manufactures its Kenstar washing machines at this factory.

According to Kitchen Appliances India Ltd. president and CEO Rahul Sethi, the objective behind the move is to have a portfolio of a complete range of kitchen and home appliances and to incrase turnover in the next few years. "We hope to sell 60,000 units of our frost-free refrigerators within a year. Besides this, we also expect to sell around 25,000 units of air-conditioners for the coming summer." The company plans to position the Kenstar range of refrigerators in the middle-end to premium-end of the market.

Further, the company is also planning to enter into a co-branding strategy with some leading foreign brands in the home and kitchen appliances segment. "We have been approached by some of the brands outside India, who want to make their presence felt in the Indian market," said Mr. Sethi. "They want to use the marketing strength of Kenstar dealers and distributors’ network to introduce their range of products in the Indian market. Hence, we are currently in talks with three to four foreign companies." However, Mr Sethi refused to divulge further details about the foreign brands due to competitive strategies. (The Financial Express)

Back to Daily News

 

Daily News

...........................................................

Apr 23, 2014: Bosch Home Appliances Garners EPA Energy Star Partner of the Year - Sustained Excellence Award

Apr 23, 2014: AO Smith Develops Ultra-Low NOx, Compact Commercial Water Heater for California

Apr 23, 2014: Dacor Launches First North American Cooktop with Touch Control

Apr 23, 2014: Existing-Home Sales Show Slight March Decrease

Apr 23, 2014: CEA: Consumer Sentiment Down in April

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows