Amid sluggish economic growth and low purchasing power, flexibility in pricing emerges as the key competitive differentiator in the dynamic Central and Eastern European market for residential boilers, according to research from Frost & Sullivan. Even in countries with a more discerning client base, predominantly Poland and the Czech Republic, demand for low-cost boilers continues to comfortably outstrip sales of alternative boiler types in higher price brackets, the research firm said.
According to Frost & Sullivan, amassing revenues worth U.S. $607.8 million (577.2 million Euro), the industry is set to report revenues of just less than U.S. $800 million in 2009, equating to unit shipments of 1.43 million in the same year. Growth will initially be modest due to low affordability of individual central heating systems amongst the vast majority of the Russian population. The liberalization in energy pricing, set to take place over the next few years, will help stabilize favorable growth rates.
The stock of traditional boilers—like solid fuel in Poland and Czech Republic, and atmospheric gas floor standing in Russia—creates a demand for first-time installation of new boilers, replacing old, inefficient boilers with wall-hung or gas-floor standing models. Also, the research firm’s findings show an increasing trend towards the installation of two boilers in one household, solid fuel and floor standing gas, in some Central European countries.
to Daily News