Kmart Online Sees Sales Lift Dec 4, 2002

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From Nov. 28 to Dec. 1, Kmart.com saw a sales increase of 113 percentover the same period last year (Thanksgiving through Sunday), according to a Kmart spokesperson. The top product in terms of dollars was a Sylvania Triple Combo TV/DVD/VCR. Kmart.com's free shipping on orders of U.S. $99 or more promotion began on Black Friday (the Friday after Thanksgiving) and ran through Dec. 3. Other categories that performed well over the long weekend were Martha Stewart Everyday, Toys, Electronics, Entertainment, Jewelry, and Trim a Home. Kmart.com did no dedicated advertising over the weekend, aside from being included in Kmart's weekly advertising circular (which reaches 72 million households per week) and being tagged in Kmart holiday television commercials. (Retail Merchandiser)

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