Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Whirlpool Opens Its First Public Showroom
Nov 8, 2002
 Printable format
 Email this Article
 Search

Whirlpool opened its first public showroom and innovation laboratory in Atlanta, GA, U.S. The facility, with 12,000 sq ft, enables consumers and home professionals to "test-drive" Whirlpool and KitchenAid appliances. National accounts and other customers from across the country will use the facility for training and insights on how to improve products and distribution.

Seven working displays, including some of Whirlpool’s most advanced products, afford visitors opportunities to turn knobs, cook a meal or wash their own laundry. Insperience has scheduled chef demonstrations, cooking classes, fabric-care events, focus groups and product training. "We are constantly searching for new vehicles to bring us closer to our customers," said David Swift, executive vice president of Whirlpool North America.
"We think this is totally unique," said David Provost, director of purchasing-experience execution. "We’ve done a lot of research, and consumers are not happy with their experience shopping for appliances.

Insperience does not sell any major appliances, but refers customers to dealers. A retail store here does sell KitchenAid portable appliances, cookbooks and the like.

Back to Daily News

 

Daily News

...........................................................

Oct 21, 2014: AHRI Annual Meeting Registration Remains Open

Oct 20, 2014: Electrolux 3Q Operating Income up 29%

Oct 17, 2014: Whirlpool completes purchase of majority interest in Indesit

Oct 17, 2014: Corrected: AHRI Annual Meeting Registration Remains Open

Oct 17, 2014: Walmart will moderate brick-and-mortar growth and increase capital spending on e-commerce capabilities

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows