Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Philips to Set Up India Retail Counters
Oct 16, 2002
 Printable format
 Email this Article
 Search

To promote its tapes and accessories range, Philips India Ltd. plans to set up exclusive "Philips Counters" at 15 premium India retail outlets soon, according to Philips India Ltd. general manager (CD Systems) Sharmila Sahai. The move is aimed is to increase the company’s penetration levels for tapes and accessories, normally sold through Philips dealers, by 40 percent next March.

As part of its marketing strategy, the company is planning to promote its eight different product categories in the segment through a close monetary mechanism for each of the product categories. "It includes, cassettes, floppies, CDRs, adaptors, head cleaners (tape and CDR), earphones, cordless headphones, mini-speakers and party-speakers. With this move, we will phase
out audio tape head cleaners from the Indian market in the next few years," adds Ms. Sahai. The company plans to provide display racks, pre-packed display boxes, merchandising strips, and
trade catalogues to the premium retail outlets, informs Ms. Sahai. (Financial Express)

Back to Daily News

 

Daily News

...........................................................

Apr 23, 2014: Bosch Home Appliances Garners EPA Energy Star Partner of the Year - Sustained Excellence Award

Apr 23, 2014: AO Smith Develops Ultra-Low NOx, Compact Commercial Water Heater for California

Apr 23, 2014: Dacor Launches First North American Cooktop with Touch Control

Apr 23, 2014: Existing-Home Sales Show Slight March Decrease

Apr 23, 2014: CEA: Consumer Sentiment Down in April

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows