Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Philips to Set Up India Retail Counters
Oct 16, 2002
 Printable format
 Email this Article
 Search

To promote its tapes and accessories range, Philips India Ltd. plans to set up exclusive "Philips Counters" at 15 premium India retail outlets soon, according to Philips India Ltd. general manager (CD Systems) Sharmila Sahai. The move is aimed is to increase the company’s penetration levels for tapes and accessories, normally sold through Philips dealers, by 40 percent next March.

As part of its marketing strategy, the company is planning to promote its eight different product categories in the segment through a close monetary mechanism for each of the product categories. "It includes, cassettes, floppies, CDRs, adaptors, head cleaners (tape and CDR), earphones, cordless headphones, mini-speakers and party-speakers. With this move, we will phase
out audio tape head cleaners from the Indian market in the next few years," adds Ms. Sahai. The company plans to provide display racks, pre-packed display boxes, merchandising strips, and
trade catalogues to the premium retail outlets, informs Ms. Sahai. (Financial Express)

Back to Daily News

 

Daily News

...........................................................

Dec 22, 2014: Whirlpool headquarters improvements start a new phase

Dec 22, 2014: DOE's Building Technologies Office releases Roadmap for Emerging HVAC Technologies

Dec 22, 2014: Variable-speed circulation pump enables new Miele lab washers

Dec 22, 2014: The latest retail data breach: Staples

Dec 22, 2014: Consumer Spending Index is at its highest point of the year

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: Appliance Magazine Market Insight Annual Subscriptions
November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2015  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows