Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Sony to Target High-End of Korean Digital TV Market
Jun 19, 2003
 Printable format
 Email this Article
 Search

Sony Corp. is gearing up its efforts to gain share in local digital TV market by focusing on wealthy Korean consumers, according to an Asia Pulse report.

Industry sources today said Sony Korea has debuted high-tech 42-in plasma display panel [PDP] TVs on the local market that will be followed by expensive 32-in liquid crystal display [LCD] TVs in the second half of this year, the report said.

Sony is also expected to introduce 50-in or larger size PDP TVs beside the 42-in models and sell larger LCD TVs, all with the next-generation display products.

The price of a 42-in PDP TV with Sony's "Vega Engine" is around 14 million won (U.S. $11,816), almost double the price of domestic products, reported Asia Pulse.

Sony plans to target wealthy people in Korea with differentiated design and top-grade resolution, the report said. The consumer electronic maker's aggressive marketing of digital TVs may intensify competition with domestic companies, such as Samsung Electronics and LG Electronics, which are said to have a combined market share of about 80 percent.

Back to Daily News

 

Daily News

...........................................................

Oct 21, 2014: AHRI Annual Meeting Registration Remains Open

Oct 20, 2014: Electrolux 3Q Operating Income up 29%

Oct 17, 2014: Whirlpool completes purchase of majority interest in Indesit

Oct 17, 2014: Corrected: AHRI Annual Meeting Registration Remains Open

Oct 17, 2014: Walmart will moderate brick-and-mortar growth and increase capital spending on e-commerce capabilities

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows