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Steelcase Receives Awards of Excellence
Oct 7, 2002
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Business furniture producer Steelcase, based in Grand Rapids, MI, U.S., recently received product awards from the Red Dot Award Program (formerly known as Design Innovations) and from the Association of Interior Designer of Ontario (ARIDO).

Steelcase received two distinctions for product design at the annual 2002 Red Dot Awards, an international communications and product design competition. Steelcase was awarded the red dot in the Offices and Administration category for the YoYo™ table, designed by Stefan Brodbeck.

Steelcase also was awarded the Red Dot: Best Of The Best award for Zik Zak™, designed by Andreas Struppler.

Zik Zak is a lightweight privacy screen, with an innovative design intended to help to change perception and create a sense of clarity within the office. Designed as a freestanding sail stretched on a filigree aluminum frame, it folds together and is said to be easily assembled. the awards lauded Zik Zak for being functional, mobile, and integral to the office.

"Steelcase's receipt of the red dot awards recognizes our commitment to being a leading innovator of user-centered product designs," said Robert Black, president, Steelcase International. "The awards are known to represent the very best in the international design and business community and are a testament to Steelcase's continued dedication to developing products that help people work more effectively."

The YoYo table, part of the Werndl collection, is designed around the user-centered philosophy that people approach work with distinctive styles that differ from person to person. Traditionally, workers are expected to adapt to and operate within their office environments. The YoYo table challenges this tradition and responds to the growing need for user-centered design with a workstation that allows people to work effectively either standing or sitting, adapting to the user's needs.

The Red Dot Award is ranked among the largest design competitions worldwide and has been hosted by Design Zentrum Nordrhein Westfalen since its inception in 1955. This year included 4,000 entries from 39 countries. They were judged on design quality, styling, and the implementation of innovative technology.

Canadian Recognition

Steelcase also received five Awards of Excellence from the Association of Interior Designer of Ontario (ARIDO). These include four silver and one bronze award.

The ARIDO Awards of Excellence are presented at IIDEX/NeoCon Canada, Canada's largest exposition and conference for the design and management of interior environments, held September 19-20 at the National Trade Centre in Toronto.

The silver and bronze awards were granted to Steelcase products that demonstrate innovative quality and design.

Bix® by Metro, a Steelcase Design Partnership Company, won two silver awards. One was for in the Innovative Product category and the other for Lounge Chair & Sofa.

Another Steelcase silver award recognized the Cachet™ Chair in the Desk/Workstation category. A silver award also went to Steelcase Canada Ltd. for Booth Design. The bronze award went to Steelcase for the Leap® WorkLounge and Ottoman in the Lounge Chair & Sofa category.

"Steelcase is honored to be recognized by the Canadian design community with five ARIDO Awards of Excellence," said James Mitchell, president of Steelcase Canada. "These awards are indicative of Steelcase's design innovation and our ability to create advanced products that improve the effectiveness of individuals within their work environments."

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