Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Sub-Zero and Wolf to be Distributed in Brazil
Oct 2, 2002
 Printable format
 Email this Article
 Search

Sub-Zero Freezer Company, a manufacturer of residential refrigeration products, and Wolf Appliance Company, a maker of luxury cooking instruments, announced that IESA (Importaciones Electrodomesticas SA de CV)is now the exclusive distributor of Sub-Zero and Wolf products in Brazil.

IESA, a Mexico-based distributor of high-end appliances, will open a showroom in November where architects, designers, dealers, and the general public can preview the home appliances. Located in Sao Paulo, Av. Gabriel Monteiro da Silva, the showroom will include a culinary institute similar to IESA's Mexico City showroom. The culinary institute will be used for sales and service schools; cooking demonstrations and cooking classes; and consumer product testing. IESA will follow its standard two-step distribution system in Brazil, where all sales are channeled through authorized Sub-Zero and Wolf dealers.

"Brazil is an untapped market for Sub-Zero and Wolf," said Jim Bakke, president and chief executive officer for Sub-Zero and Wolf. "This partnership enables us to gain a stronger international brand awareness." The Brazil location will carry stock for immediate product delivery and will use authorized service agents for post sales support. Actual product sales will be through registered IESA dealers.

Back to Daily News

 

Daily News

...........................................................

Oct 22, 2014: Middleby to add U-Line to residential appliance business

Oct 22, 2014: iRobot's 3Q exceeds expectations, driven by Home Robots growth

Oct 22, 2014: Whirlpool Canada named 2014 Energy Star Manufacturer of the Year

Oct 22, 2014: ACCA wants the HVAC manufacturers to develop open, universal communication protocols

Oct 22, 2014: IHA launches website to connect OEMs with consumers

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows