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Sub-Zero and Wolf to be Distributed in Brazil
Oct 2, 2002
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Sub-Zero Freezer Company, a manufacturer of residential refrigeration products, and Wolf Appliance Company, a maker of luxury cooking instruments, announced that IESA (Importaciones Electrodomesticas SA de CV)is now the exclusive distributor of Sub-Zero and Wolf products in Brazil.

IESA, a Mexico-based distributor of high-end appliances, will open a showroom in November where architects, designers, dealers, and the general public can preview the home appliances. Located in Sao Paulo, Av. Gabriel Monteiro da Silva, the showroom will include a culinary institute similar to IESA's Mexico City showroom. The culinary institute will be used for sales and service schools; cooking demonstrations and cooking classes; and consumer product testing. IESA will follow its standard two-step distribution system in Brazil, where all sales are channeled through authorized Sub-Zero and Wolf dealers.

"Brazil is an untapped market for Sub-Zero and Wolf," said Jim Bakke, president and chief executive officer for Sub-Zero and Wolf. "This partnership enables us to gain a stronger international brand awareness." The Brazil location will carry stock for immediate product delivery and will use authorized service agents for post sales support. Actual product sales will be through registered IESA dealers.

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