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Sony Establishes Aiwa Marketing of Europe
Oct 2, 2002
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Consumer electronics maker Sony Europe has announced the establishment of Aiwa Marketing of Europe B.V. effective Oct. 1, 2002 as a wholly owned subsidiary of Sony Europe. Based in the vicinity of Rotterdam, the Netherlands, Aiwa Marketing of Europe will be responsible for the brand management, marketing, and sales of Aiwa-branded products in Europe.

The creation of the new sales and marketing platform for Aiwa products in Europe follows a joint announcement on Feb. 28, 2002 made by Sony Corporation and Aiwa Co., Ltd. that Aiwa would become a wholly-owned subsidiary of Sony as of Oct. 1. The agreement specified that Aiwa's production and sales platform would be integrated into the Sony Group's Engineering, Manufacturing and Customer Services (EMCS) and sales platforms.

As previously announced, Aiwa sales operations in the UK, Poland, and Russia have been integrated into existing Sony sales operations as Aiwa Business Divisions. Aiwa Marketing of Europe will be responsible for the sales of Aiwa-branded products in other European countries. In addition, the company will be responsible for the overall marketing activities of Aiwa products.

Company Outline:


  • Company Name: Aiwa Marketing of Europe B.V.
  • Establishment: Oct. 1, 2002
  • Location: Ligusterbaan 10-12, 2908 LW Capelle aan den Ijssel, The Netherlands
  • Capital Participation: Sony Europe Holding B.V. 100 percent
  • Managing Director: Domingo Jaumandreu (concurrently Sony Europe Vice President)

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