Jacuzzi Brands, Inc., a manufacturer of residential and commercial bath and plumbing products and premium vacuum cleaner systems, today announced the consolidation of its UK and European bath businesses into a single business unit to be led by Steven Cox, formerly the managing director of Jacuzzi® UK Bathroom Products Group. Mr. Cox will assume the role of Managing Director UK/EUROPE and will continue to be based in Bradford, UK.
The reorganization is effective immediately, and the business unit will include the Jacuzzi UK Bathroom Products Group, which is based in Bradford, UK; Jacuzzi Europe S.P.A., based in Valvasone, Italy; and ATMO, based in Vichy, France.
Donald C. Devine, president and COO of Jacuzzi Brands, Inc., said: "We believe the trends in the retail and builders merchant segments require us to have a more integrated approach to managing the UK and European markets. We are pleased to appoint Steve to this new role so that he can further integrate the activities among our business units and accelerate our growth on the European continent."
Mr. Devine continued, "As a focused global operating company, we recognize the importance of penetrating world markets, broadening distribution channels and leveraging the brand name recognition enjoyed by our products. Similar initiatives in the United States are producing positive, tangible results. Jacuzzi has enjoyed great success in the UK. By following the blueprint that they drafted, we believe that Steven and his team can mirror this success and further penetrate the greater European marketplace."
to Daily News