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Portable Audio Player Sales on the Rise During April
Jun 13, 2003
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Revenues from U.S. factory-to-dealer sales of portable audio players grew to nearly U.S. $167 million during April 2003 - an increase of 12 percent compared to the same period in 2002 - according to the Consumer Electronics Association (CEA). "The rise in portable audio sales is largely due to the increasing growth of MP3 as a format," said Sean Wargo, senior industry analyst for CEA. "Portable CD players that play MP3, MP3-capable car CD players and portable MP3 players are the hot areas in audio right now." During the month of April, manufacturer-to-dealer unit sales of CD/MP3 players increased 184 percent in year-to-date numbers to 732,000 thousand units. Additionally, in-dash MP3-compatible CD players also have shown impressive growth so far this year, increasing 186 percent to 686,000 units through April in year-to-date totals. Portable MP3 player sales also increased five percent during April over 2002 figures. Leading this increase are new MP3 content services, such as Apple's iTunes service, that have helped to drive this market while providing consumers with access to legal content downloads at reasonable prices and the downloads can then be transferred to MP3 players.

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