Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Philips Launches New Consumer Products To Boost Demand
Jun 12, 2003
 Printable format
 Email this Article
 Search
Dutch electronics giant Royal Philips Electronics NV launched a string of new products, ranging from small-sized digital cameras to portable music players, in a bid to boost demand for its consumer electronic products. Philips presented the products at a press meeting ahead of the annual IFA trade fair in Germany, which will be held in August. The company unveiled 13 flatscreen television models, offering users a choice of 10 different screen sizes. It also launched what it calls a MirrorTV - a household mirror that doubles as a television set and possibly a computer display. Philips said it will initially market the MirrorTV to hotels, adding that it expects the item to be available to consumers by 2005. Trying to attract young consumers, Philips also launched a range of portable devices, including a keychain digital camera, a new cellular phone that allows users to swap pictures and music files, and a portable MP3 music file player and recorder boasting a 15 gigabyte hard drive. Philips said it will market the products that target younger consumers with the slogan: "Things to do your thing." Rudy Provoost, vice president of the company's European consumer electronic operations, said Philips has realized that demand from young people can determine a product's success more than ever. (Dow Jones)

Back to Daily News

 

Daily News

...........................................................

Apr 24, 2014: BSH Annual Revenue Tops EUR 10 Billion for First Time

Apr 24, 2014: New Home Sales Show Sharp March Drop

Apr 24, 2014: Ingersoll Rand HVAC Segment Reports Strong 1Q

Apr 24, 2014: ASHRAE 2014 Annual Conference Announced For Seattle

Apr 23, 2014: Bosch Home Appliances Garners EPA Energy Star Partner of the Year - Sustained Excellence Award

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows