Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

TiVo Announces Audience Measurement Tools
Jun 3, 2003
 Printable format
 Email this Article
 Search

TiVo, a provider of television services for digital video recorders (DVRs), Monday announced new audience measurement tools. According to the company, the tools will give broadcasters and advertisers the first opportunity to analyze second-by-second specific viewing patterns within television programs. The tools function by collecting data when the company’s DVRs contact its Broadcast Center each day for programming information. According to TiVo, the data is collected anonymously.

The company also reported that it will offer a subscription quarterly report that uses its new tools to gather information on viewing patterns within primetime programs. TiVo clients can use the new services to examine an audience's viewing behavior at any point in a broadcast. This will help the companies to pinpoint exactly what the audience is interested in.

"As the leader and pioneer of the DVR experience, we want to embrace the opportunity to help advertisers and broadcasters better understand the current and future impact of DVR so they can adapt content and advertising strategies to this new medium. These new analysis tools can allow TiVo to play a role in assisting broadcasters and advertisers in developing compelling and interesting content for tomorrow's television audience," said Martin J. Yudkovitz, president of TiVo.

Back to Daily News

 

Daily News

...........................................................

Jul 31, 2014: LG Home Appliance, LG Air Conditioning See Lower Quarterly Sales

Jul 31, 2014: AHAM Canada New Chair is Doell of Samsung Electronics Canada

Jul 29, 2014: Jarden Reports Record Net Sales in 2Q

Jul 29, 2014: LG USA Names VanderWaal to Head Marketing

Jul 29, 2014: Smart Meters May Provide An Entrance Point for Cyber Attacks on the Connected Home

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows