Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Samsung Vietnam Almost Doubles Revenue in Jan-May Period
May 29, 2003
 Printable format
 Email this Article
 Search

Samsung Vina Electronics Company reported U.S. $33 million in revenue for the January to May period, nearly doubling its performance in the same period last year.

The company deputy general director, Nguyen Van Dao, attributed the drastic rise to the improvement in local customers' purchasing power, citing $24 million of the total revenue coming from the home market.

Samsung, a South Korean electronics manufacturer, has also diversified its products and designs and reduced prices to lure customers.

Of the company's ten categories of home electronics appliances, the best selling products in Vietnam are televisions and monitors, Mr. Dao said.

With the efforts and investment poured into trade promotion programs, especially trademark and brand promotion, Samsung is said to now occupy 30 percent of the domestic market.

"The company's market share only stood at 20 percent last year," Mr. Dao said. "It is not easy for us to increase our market share because competition is harsh in Vietnam. Many reputed electronics conglomerates have penetrated the market in recent years," he added.

After Vietnam accedes to the ASEAN Free Trade Area (AFTA), competition is set to become more and more intense in the local market.

To prepare for AFTA accession, the company has been boosting productivity, cutting costs and price, accelerating brand promotion, and upgrading after-sale services, Mr. Dao said. (VNA, Asia Pulse)

Back to Daily News

 

Daily News

...........................................................

Aug 29, 2014: Adaptive Frequency Drive Increases Trane Chiller Efficiency

Aug 29, 2014: Vitamix President Receives Entrepreneur of the Year Award

Aug 28, 2014: LG Heat Pump Clothes Dryer Earns Emerging Technology Award

Aug 28, 2014: Early Snowthrower Demand Boosts Toro Sales

Aug 27, 2014: Sustainability Standard Launched for Household Portable and Floor Care Appliances

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows