Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Amana Launches New POP Program
May 25, 2003
 Printable format
 Email this Article
 Search
Amana recently released the news that it would launch a new point-of-purchase (POP) program designed to entice consumers. The new POP materials, which will be released to retail stores in the coming months, utilize attractive visuals and catch phrases for each category of appliance to draw in consumers. On closer inspection, the consumer is greeted with materials extolling the virtues and strong selling points of the appliance. "The new materials make it easy for dealers to sell Amana appliances to our target customers," says Janel Dufek, Amana brand manager. "This takes out the guess-work in attracting customers and stimulating sales." The new point-of-purchase material is part of an effort, which Amana began in May 2002 with a national print campaign and continues this year with a retail advertising program.

Back to Daily News

 

Daily News

...........................................................

Aug 29, 2014: Adaptive Frequency Drive Increases Trane Chiller Efficiency

Aug 29, 2014: Vitamix President Receives Entrepreneur of the Year Award

Aug 28, 2014: LG Heat Pump Clothes Dryer Earns Emerging Technology Award

Aug 28, 2014: Early Snowthrower Demand Boosts Toro Sales

Aug 27, 2014: Sustainability Standard Launched for Household Portable and Floor Care Appliances

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows