Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Amana Launches New POP Program
May 25, 2003
 Printable format
 Email this Article
 Search
Amana recently released the news that it would launch a new point-of-purchase (POP) program designed to entice consumers. The new POP materials, which will be released to retail stores in the coming months, utilize attractive visuals and catch phrases for each category of appliance to draw in consumers. On closer inspection, the consumer is greeted with materials extolling the virtues and strong selling points of the appliance. "The new materials make it easy for dealers to sell Amana appliances to our target customers," says Janel Dufek, Amana brand manager. "This takes out the guess-work in attracting customers and stimulating sales." The new point-of-purchase material is part of an effort, which Amana began in May 2002 with a national print campaign and continues this year with a retail advertising program.

Back to Daily News

 

Daily News

...........................................................

Dec 17, 2014: Bosch names Kenny head of marketing

Dec 17, 2014: Multifamily Production Index off its peak, but still positive

Dec 17, 2014: AHRI launches two new certification programs

Dec 16, 2014: Ar├želik awarded for fridge with integrated ice-cream bowl

Dec 16, 2014: Report: appliance segment at the top of 2014 reshoring list

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: Appliance Magazine Market Insight Annual Subscriptions
November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows