Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Could Quirky Acquire GE Appliances?
Aug 22, 2014
 Printable format
 Email this Article
 Search

Consider two companies. Quirky is a 5-year-old "invention company," with an under-30 CEO and an unproven business model of crowdsourced product development. GE Appliances is a U.S. manufacturing institution, founded by Thomas Edison, with more than 130 years of history, and with a production legacy of tens of millions of appliances.

The history of these two companies together is brief: GE and Quirky teamed up in May 2012 to crowdsource ideas for a new appliance, which resulted in a smart milk container called MilkMaid. The appliance measured milk pH to alert the consumer if the milk had gone bad. GEA/Quirky collaborations expanded; in late 2013 the companies had plans to develop 30 new products together over a 5-year period.

As interesting as these collaborations were, in terms of actual products manufactured and sold they were decidedly small in scope.

But now that GE Corp. has once again put the for-sale sign on its iconic appliance business, it appears Quirky and deep-pocket partners (including Blackstone Group) are considering making a bid. Media reports have put the price tag for GE Appliances at about $2 billion.

If they make an offer, Quirky and partners will be bidding against Electrolux—the only company that has thus far officially confirmed its interest.

How GE Appliances would change under either new owner is a matter of speculation. Would Quirky attempted to scale its crowdsource product development system to encompass GE Appliances' entire product line? If GE went to Electrolux, how would the company deal with the brand crowding that would come from adding the long-established GE, GE Profile, and GE Monogram appliance brands to its existing Frigidaire and Electrolux brands?

With negotiations apparently just starting, it will likely be some time before GE Appliances gets its new owner.

Back to Daily News

 

Daily News

...........................................................

Oct 17, 2014: Whirlpool completes purchase of majority interest in Indesit

Oct 17, 2014: AHRI Annual Meeting registration open for just 1 more week

Oct 17, 2014: Walmart will moderate brick-and-mortar growth and increase capital spending on e-commerce capabilities

Oct 17, 2014: Smart devices shipments forecast to show strong growth

Oct 16, 2014: Helen of Troy sales and earnings exceed expectations

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows