Eating in the United States is now less household-oriented and more individualized than in previous generations, with over 50% of eating and beverage consumption occasions occurring when consumers are alone, according to The NPD Group.
One factor contributing to this trend: 27% of all households now consist of just one person. This is the highest level of single-person households in U.S. history.
The report found that:
• consumers eat breakfast alone 60% of the time
• consumers eat lunch alone 55% of the time
• consumers eat breakfast alone 32% of the time
The study found that nearly half of families with kids eat dinner together at least five times a week.
Darren Seifer, NPD food and beverage industry analyst, said the number of solo eating and beverage occasions have implications for food and beverage marketers, in particular.
to Daily News