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In the U.S., People Eat Alone More Often
Aug 6, 2014
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Eating in the United States is now less household-oriented and more individualized than in previous generations, with over 50% of eating and beverage consumption occasions occurring when consumers are alone, according to The NPD Group.

One factor contributing to this trend: 27% of all households now consist of just one person. This is the highest level of single-person households in U.S. history.

The report found that:
• consumers eat breakfast alone 60% of the time
• consumers eat lunch alone 55% of the time
• consumers eat breakfast alone 32% of the time

The study found that nearly half of families with kids eat dinner together at least five times a week.

Darren Seifer, NPD food and beverage industry analyst, said the number of solo eating and beverage occasions have implications for food and beverage marketers, in particular.

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