David VanderWaal was named to be LG’s U.S. head of marketing. He will lead brand marketing activities for LG Home Entertainment and Home Appliance products. He will oversee marketing, advertising, research and consumer insights, sponsorships, promotions, in-store merchandising, and digital marketing.
VanderWaal previously was director of brand marketing for Home Appliances, LG Electronics USA, beginning in May 2012. He joined LG in 2007 and led LG’s award-winning U.S. in-store marketing efforts for home entertainment and home appliance business.
He has more than 25 years of industry experience, including creating marketing programs for major consumer brands such as Maytag, Jenn-Air and Hallmark.
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