Samsung Electronics America is launching a new appliance retail selling tool called CenterStage. The concept showcases Samsung appliances in an life-size display with an intuitive touch-screen interface.
Samsung research shows that consumers find appliance shopping confusing and uncomfortable, with 36% overwhelmed by too many choices and 77% say the current in-store experience doesn’t provide enough product information.
CenterStage was designed to educate consumers, showcasing the appliances in an accessible and intuitive way. It offers in-depth product details and explanation of features, allowing consumers to envision what Samsung’s products will look like in their homes. A user-friendly touch-screen interface has been integrated to leverage shoppers' familiarity with smartphone interaction.
“By blending the physical with the digital, we are transforming the way consumers experience our products and making it much easier for them to shop for appliances,” said Yoon C. Lee, vice president, Samsung Electronics. “With retail floors getting more and more cluttered, CenterStage offers virtual access to every Samsung home appliance on the market with an immersive UHD display, engaging graphics, and clear explanations of product features and benefits. It’s a one-stop-shop for all appliance needs, and we believe it will appeal to consumers by enhancing and making their home appliance shopping experience easier than ever.
The display allows consumers to see the entire range of the company's home appliances in true-to-life size, with exterior, interior, and alternate views and a zoom function to see features up close.
Consumers can filter product information to find the right appliance for their individual needs using a side-by-side comparison tool that considers type, capacity, finish, color, price, etc.
Shoppers can imagine how the appliances will look in their homes through the “scene selector” feature, which populates the specified product and color options into a range of kitchen and laundry room settings.
Shoppers can easily save and share information to their smartphones.
Major retailers are rolling out the new display starting in July 2014.
to Daily News