Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Samsung Launches In-Store Appliance Shopping Display
Jul 9, 2014
 Printable format
 Email this Article
 Search

Samsung Electronics America is launching a new appliance retail selling tool called CenterStage. The concept showcases Samsung appliances in an life-size display with an intuitive touch-screen interface.

Samsung research shows that consumers find appliance shopping confusing and uncomfortable, with 36% overwhelmed by too many choices and 77% say the current in-store experience doesn’t provide enough product information.

CenterStage was designed to educate consumers, showcasing the appliances in an accessible and intuitive way. It offers in-depth product details and explanation of features, allowing consumers to envision what Samsung’s products will look like in their homes. A user-friendly touch-screen interface has been integrated to leverage shoppers' familiarity with smartphone interaction.

“By blending the physical with the digital, we are transforming the way consumers experience our products and making it much easier for them to shop for appliances,” said Yoon C. Lee, vice president, Samsung Electronics. “With retail floors getting more and more cluttered, CenterStage offers virtual access to every Samsung home appliance on the market with an immersive UHD display, engaging graphics, and clear explanations of product features and benefits. It’s a one-stop-shop for all appliance needs, and we believe it will appeal to consumers by enhancing and making their home appliance shopping experience easier than ever.

The display allows consumers to see the entire range of the company's home appliances in true-to-life size, with exterior, interior, and alternate views and a zoom function to see features up close.

Consumers can filter product information to find the right appliance for their individual needs using a side-by-side comparison tool that considers type, capacity, finish, color, price, etc.

Shoppers can imagine how the appliances will look in their homes through the “scene selector” feature, which populates the specified product and color options into a range of kitchen and laundry room settings.

Shoppers can easily save and share information to their smartphones.

Major retailers are rolling out the new display starting in July 2014.

Back to Daily News

 

Daily News

...........................................................

Nov 5, 2014: Consumers may be taking a wait-and-see approach to holiday tech spending

Nov 3, 2014: Home Appliances segment profits boosts Mitsubishi Electric results

Nov 3, 2014: Restaurant capital spending, including commercial appliances, shows September decrease

Nov 3, 2014: hhgregg reports quarterly loss

Oct 31, 2014: Whirlpool Completes Acquisition of Majority Stake In Hefei Sanyo

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows