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Daily News

Soon-To-Be: More Exclusive Internet TV Viewers Than Antenna Viewers
Jun 6, 2014
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Of U.S. households with TVs, 6% still rely exclusively on an antenna for TV reception—a share that is about to be eclipsed for the first time by the share of households that rely exclusively on the Internet for TV programming, which is currently at 5%, according to a new study from the Consumer Electronics Association (CEA).

CEA data since 2005 shows a continuous decline in the%age of U.S. TV households relying only on antennas for programming.

"We are at a pivotal point in consumer behavior, as fewer and fewer American homes are now using only antennas to watch their favorite television programs, and more and more households turn to the Internet as a source of TV content,” said Gary Shapiro, president and CEO of CEA.

Shapiro noted that as of 1986, more than half of U.S. homes with a TV relied only on free, over-the-air broadcasting.

The study showed that, despite the growth of tablets and smartphones, TVs are still the most-used viewing devices. TVs have the highest household penetration of any viewing device (97%) and strongest video content viewership (93%), especially now that Internet-enabled televisions have reached mainstream consumers.

Nearly half of TV user households watched video on either a portable computer or smartphone in the last year, and more than a third watched on either a tablet or desktop computer. Specifically:

• 46% of U.S. TV user households watched video on either a laptop, notebook or netbook, up from 38% in 2013
• 43% watched video on a smartphone, from 33% in 2013
• 35% watched video on a tablet, from 26% in 2013
• 34% watched video on a desktop computer, up from 30% in 2013

The share of U.S. TV households getting at least some TV programming via the Internet has nearly doubled: 45% received at least some programming from the Internet in the last year, up from 28% in the year before.

"In the next year, we expect the number of U.S. households relying exclusively on the Internet for TV programming to equal or surpass the total of those relying only on antennas,” said Shapiro.

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