Briggs & Stratton Corp.'s Mower Mouth social media contest received a Shorty Industry Award for Best Facebook Contest. It shared the award with ESPN’s SportsCenter and beat out a third finalist, ABC Family, in the category.
The Mower Mouth Facebook contest featured Briggs & Stratton fans entering videos of themselves impersonating lawn mower sounds. The creative entries included household pets, props, and a parody of the “What Would the Fox Say?” music video.
The contest showed that many people find their lawn mowers to be too noisy> the contest helped introduce Briggs & Stratton’s new QPT engine, which cuts mower noise by 65% compared to like models.
The Shorty Industry Awards honor the talented agencies, brands, and industry leaders behind the best social media channels, campaigns, websites, games, and applications. The Shorty Industry Awards doubled in size in 2014, with entrants from around the world.
“New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment. We'll be celebrating their creations on every form of social media," said Shorty Awards Founder, Greg Galant.
This year’s winners were announced at a ceremony April 7, 2014 in New York City.
to Daily News