Whirlpool Corp. will invest $40 million to nearly double the size of its small appliance manufacturing operations in Greenville, OH.
Overall small appliance production has already doubled in the past five years in Greenville. Strong demand for KitchenAid's iconic stand mixer and other small appliances drove the need for increasing production capacity further. Whirlpool is seeing significant growth in demand for its small appliances in its markets around the world. Whirlpool said stronger market demand comes from consumers' desire for premium products and recent expansion of KitchenAid brand into new markets.
Whirlpool produces KitchenAid brand stand mixers and attachments, hand mixers, and blenders in Greenville, which has been in operation since 1942. The plant currently has about 1,000 employees, who produce 16,000 units daily. The expansion is expected to create about 400 new jobs by 2018, which will bring the total Greenville workforce to 1,400 employees.
"With several global options for this project, our decision to expand our Greenville, Ohio facility is another way Whirlpool continues to demonstrate our commitment to American manufacturing," said Whirlpool Chairman and CEO Jeff Fettig. "As the KitchenAid brand continues to expand its small appliance portfolio globally, this major expansion will ensure Greenville remains the manufacturing hub of our small appliance business."
Downtown Greenville is also home to the KitchenAid Experience store, a retail destination open to the public. The KitchenAid brand celebrates its 95th anniversary this year.
Whirlpool will launch the project following final approval of state and local assistance.
to Daily News