The Outdoor Power Equipment Institute (OPEI)'s "Look Before You Pump" ethanol message will be reaching more consumers as they shop for lawn mowers, chain saws, generators, blowers, and other equipment.
The program reminds consumers that it is harmful and illegal to use higher-than-10% ethanol gas in any outdoor power equipment or other non-road product, including boats, snowmobiles, and motorcycles (with the exception of “flex-fuel” engine products).
Independent dealers began using the ‘Look Before You Pump’ message in their stores in fall 2013.
Retailers Lowe’s and Walmart are supporting the educational program with in-store signage and circulars. True Value Hardware will feature the program on the back cover of its spring outdoor power catalog.
The DIY Network is supporting the program through social media promotion, custom research, and in-show messaging.
The program is designed to help consumers protect their outdoor power and small engine equipment investments.
The program features an emblematic red warning hand symbol indicating "OK" for 10% ethanol and "No" for mid-level ethanol blends, such as E15, E30, E85. The "Look Before You Pump" campaign is spreading in the United States as ethanol blended fuels containing more than 10% ethanol are made available for flex-fuel automobiles.
“It is critical that we educate all users of outdoor power equipment about the dangers misfueling can cause to their equipment," said Todd Teske, CEO of Briggs & Stratton Corp., the world’s largest manufacturer of small engines, and OPEI’s board chair. "Our number one goal is to protect our customers, and the more we can get this information in front of them, the better off they will be.”
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