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Daily News

Samsung Named Most Trusted Brand in India
Feb 20, 2014
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Indian market intelligence firm TRA released its 2014 Brand Trust Report, ranking Samsung the No. 1 trusted brand in India. Samsung moved up from No. 2 in the 2013 report. Samsung sells appliances and consumer electronics in India.

The list ranks the 1,200 top Indian brands.

A big mover in 2014 was Whirlpool, which jumped from 144 in 2013 to 24 in 2014.

Electrolux started from further down in the list but showed a bigger jump, from 912 in 2013 to 595 in 2014.

Small appliance maker Preethi did not appear on the 2013 list but was No. 149 in 2014.

2013's No. 1 ranked brand was mobile phone maker Nokia, which fell to the No. 5 spot in 2014.

Other appliance brands on the list:
No. 4: LG, up from 10 in 2013
No. 12: Philips, up from 35
No. 16: Godrej, down from 6
No. 17: Videocon, up from 25
No. 24: Whirlpool, up from 144
No. 40: Panasonic, up from 62
No. 81: Toshiba, down from 52
No. 149: Preethi (the brand was not on the 2013 list)
No. 419: Butterfly, up from 1092
No. 595: Electrolux, up from 912
No. 615: Hawkins, from 597
No. 640: Sumeet, from 868
No. 754: Japain, from 392
No. 862: Milton (the brand was not on the 2013 list)
No. 921: Sun Flame (the brand was not on the 2013 list)
No. 1026: Singer (the brand was not on the 2013 list)

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September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
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