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Housewares Association Unveils New Strategic Plan
Jan 31, 2014
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The International Housewares Association’s board of directors recently completed development of a strategic plan, "Vision 2020."

"The focus of the plan is on IHA’s core competency, the facilitation of trade between buyers and sellers primarily through delivery of a world-class trade event, the International Home + Housewares Show,” explained Keith Jaffee, chairman of O2 Cool and IHA’s 2013-14 chairman of the board.

In addition to the trade show and other value-added member services, he said, the plan recognizes the importance of engaging with the consumer, "to enhance their exposure to housewares products and trends.”

Other member services addressed in the plan include trade missions to key foreign markets and delivery of industry educational and networking opportunities.

Phil Brandl, IHA’s president and CEO, said the organization re-aligned staff resources to support the execution of the strategic plan. Among the changes:

• Derek Miller, formerly Vice President, International, will now head show marketing efforts as Vice President, Global Marketing
• Perry Reynolds, formerly Vice President, Marketing + Trade Development, will lead member services and trade development efforts as Vice President, Global Trade Development.

"These changes allow IHA to unify the domestic and international efforts that formerly had been split between the two managers and their departments," Brandl said.

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