GE celebrated the start of production of the first new GE Monogram brand refrigerator product platform since 2001. The new product is part of a $20 million investment in the Monogram Refrigeration plant in Selmer, TN.
GE also announced the expansion of its warehousing operations to provide capacity for future growth.
The new French door, built-in refrigerator is part of the fastest-growing refrigeration configuration today and is an addition to the other models made at the plant.
The plant opening ceremony was held December 17 and included Tennessee Commissioner Bill Hagerty, McNairy County Mayor Ronnie Brooks, other state and local government officials, GE executives, and 140 employees.
The $20 million investment included retooling a line to make the new refrigerator as well as new metal stamping and welding equipment that will increase the plant's capacity to insource more parts, for better quality and efficiency. The investment and insourcing created 10 new jobs in 2013 and more new jobs are expected to be added in the coming years.
At the same event, GE unveiled a new 120,000-square-foot warehouse that will replace the Selmer operation’s 40,000-square-foot warehouse. The new space can accommodate additional manufacturing and product parts insourcing.
“We couldn’t be happier with the progress we have made to manufacture products that meet the needs of style-conscious consumers who expect superior design,” said Ray Deming, general manager of Monogram Refrigeration Operation, LLC, a wholly owned affiliate of GE. “They expect us to exceed their expectations. It is critical that we invest in our products to maintain relevancy and contemporary style while also making our operations as competitive as possible.”
GE said its Industrial Design Operation used unique, premium materials in the design of the new refrigerator. These include tempered glass, fabricated steel, and anodized aluminum. GE said each of the units is hand-built.
The refrigerators have two, 18-inch-wide doors open that at the center to access 14.49 cubic feet of space for fresh food. The bottom freezer drawer pulls out to access 6.06 cubic feet of freezer space.
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