Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Electrolux Unveils Premium Appliances Range in China
Dec 4, 2013
 Printable format
 Email this Article
 Search

Electrolux launched a line of appliances designed for the Chinese market. The new OuYi line of kitchen and laundry appliances was developed for China based on the company's market research--including 3500 consumer interviews. The line is Electrolux Group's largest product launch of 2013.

The new line includes more than 60 products:
* refrigerators designed to keep food "market fresh" for longer
* hobs (cooktops) offering intense focused heat for wok cooking
* ventilation hoods optimized to remove the smoke resulting from ok cooking

The line also includes washing machines and dish sterilizers.

"We see a new generation of consumers emerging in China, demanding different products to meet the needs of their modern homes and progressive lifestyles," said Gunilla Nordstroem, CEO of Electrolux Major Appliances Asia/Pacific. "With this new range, we bring to China products that offer a sophisticated European design combined with innovative technology to reduce the time and effort spent on chores, without compromising on results."

Products in all these categories of appliances have passed Electrolux's 70% preference test, which means that more than 70% consumers picked the Electrolux appliance over a similar product in a test during development.

The line is now available at major retail outlets in urban centers.

"The substantial investment in the creation and launch of this range, with the Chinese consumer at the heart of its development, demonstrates our commitment to China," Nordstroem said. "The range includes a significant number of world and market firsts to support our ambition to grow Electrolux' business and share in this market, and it is a key part of the Group's growth strategy."

Back to Daily News

 

Daily News

...........................................................

Jul 31, 2014: LG Home Appliance, LG Air Conditioning See Lower Quarterly Sales

Jul 31, 2014: AHAM Canada New Chair is Doell of Samsung Electronics Canada

Jul 29, 2014: Jarden Reports Record Net Sales in 2Q

Jul 29, 2014: LG USA Names VanderWaal to Head Marketing

Jul 29, 2014: Smart Meters May Provide An Entrance Point for Cyber Attacks on the Connected Home

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows