BSH Home Appliances held the grand opening of the BSH Experience & Design Center in New York's Architects and Designers Building. The new Experience & Design Center will showcase the entire BSH portfolio - including Bosch, Thermador, and Gaggenau brands - for the mass premium, luxury, and elite luxury markets.
The space was designed by architectural firm VOA Associates Incorporated.
"The Experience & Design Center in New York is a new way of thinking BSH. The opening of this new facility affords us the opportunity to work closer with our trade partners in the New York and tri-state area, and also opens up a gateway to collaborate with our global BSH network to work on developments throughout the world." said Michael Traub, CEO of BSH Home Appliances. "With the industry rebounding, now is the right time for us to expand our presence in one of the most influential design capitals, the culmination of strategic steps we have taken in the continued success and growth of BSH and its Bosch, Thermador and Gaggenau brands."
With kitchen vignettes and lifestyle settings featuring products from Bosch, Thermador, and Gaggenau, the space is designed to ignite the passion of architects, designers, builders and homeowners by challenging the conventional view of home appliances. Visitors will be able to view the BSH portfolio, addressing the needs of nearly every kitchen, from the ground floor to the penthouse, to single family homes and multi-family developments.
Bosch brand positioning in the United States:
* BSH brand appliances are designed to offer precision and efficiency combined with sleek, modern style, designed to make it a natural fit for many urban dwellings.
* Thermador brand is a luxury kitchen brand, designed for culinary enthusiasts and offering products that provide performance and innovations for real cooks.
* Gaggenau brand is positioned to be a leader in design and technology innovation, creating luxury home appliances using signature German engineering.
The BSH Experience & Design Center is located in New York City's Architects and Designers Building at 150 East 58th Street, Suite 700. It will be a sister design space to the BSH Experience & Design Center in Irvine, CA.
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