Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Outdoor Power Equipment Institute Launches Look Before You Pump Campaign
Oct 24, 2013
 Printable format
 Email this Article
 Search

The Outdoor Power Equipment Institute (OPEI) launched a national ethanol education and consumer protection campaign called "Look Before You Pump."

The campaign cautions consumers that it is harmful and illegal to use higher than 10%-ethanol gas in any outdoor power equipment such as mowers, chain saws, snow throwers, UTVs, generators, and other small engine products.

The campaign comes in response to research showing that high-ethanol blends of gasoline can damage or destroy small engines that are not designed to handle it.

A recent OPEI/Harris Interactive study shows most Americans--71%--are "not at all sure" if it is illegal or legal to put high level ethanol gas (above 10% ethanol) into small engines.

The campaign will reach consumers through radio and video public service announcements, fact sheets, in-store displays, labeling, and product hang-tags. A prominent, red warning hand will indicate "OK" for 10% ethanol and "No" for mid-level ethanol blends (such as E15, E30, E85).

"It is incumbent upon our industry to be proactive. We are cautioning American consumers and business owners whose livelihood depends on our equipment to be more mindful at the gas pump," said Kris Kiser, President and CEO of OPEI. "Don't assume that the gas you put in your car can still go in your mower, chain saw or generator."

Todd Teske, chairman, president and CEO of Briggs & Stratton Corp., the world's largest manufacturer of small engines, and OPEI's Board Chair, said: "It is critical that we educate all users of outdoor power equipment about the dangers misfueling can cause to their equipment. Our number one goal is to protect our customers."

Back to Daily News

 

Daily News

...........................................................

Apr 23, 2014: Bosch Home Appliances Garners EPA Energy Star Partner of the Year - Sustained Excellence Award

Apr 23, 2014: AO Smith Develops Ultra-Low NOx, Compact Commercial Water Heater for California

Apr 23, 2014: Dacor Launches First North American Cooktop with Touch Control

Apr 23, 2014: Existing-Home Sales Show Slight March Decrease

Apr 23, 2014: CEA: Consumer Sentiment Down in April

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows