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Oster Launches High-Performance Blender at Low Price
Oct 18, 2013
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Oster introduced a high-performance blender to address the growing need for healthier smoothies and foods made from whole fruits, vegetables, and legumes. Jarden Corp. said the new blender is an alternative to other, more expensive, high-performance blenders.

The Oster Versa Performance Blender is designed to be offered at a price much lower than comparable, high-performance blenders.

"Performance is up, but price is down. High-performance blenders are not a niche appliance anymore," stated Matthew Ragland, vice president of Marketing. "They are everyday, sit-on-your counter, use-all-the-time lifestyle appliances that deliver tangible health benefits to consumers. As an industry leader in overall blending, it was our responsibility to provide a better option for consumers in the high-performance blending space. This product's exemplary combination of performance, precision and value make it a rare and extraordinary offering among high-performance blenders. Some things in life can be expensive, but enjoying the benefits of good health doesn't have to be."

The new blender is prices at $249.99. it is equipped with a large, 1,400-watt motor that spins the stainless steel blades at 28,000 RPM. Despite the large motor, the appliance is sized to fit under a kitchen cabinet.

The unit comes with an 8-cup jar made of BPA-free Tritan plastic. The unit is backed by a 7-year limited warranty.

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