Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Haier Named China's Most Valuable Brand for 12th Year
Oct 18, 2013
 Printable format
 Email this Article
 Search

The 19th China's Most Valuable Brands Report ranked appliance brand Haier No. 1 for the twelfth consecutive year. The report values the brand at RMB 99.29 billion (US$16.22 billion).

China's Most Valuable Brands report is an annual research project on the brand values of Chinese companies. The report puts the average brand value of the top 100 Chinese brands at RMB 21.41 billion, up tenfold from 1995 rankings. Haier's brand value grew forty-fold in the same period.

The report said Haier earned its ranking thanks to steady growth. The company has a market-leading position in China, Haier has poured additional resources into integrating and maximizing global technology know-how and market resources, and in fostering the development of five global R&D centers. This is helping Haier grow consumer brand awareness worldwide.

Euromonitor has ranked Haier the world's No. 1 major appliance brand, by global market share, for four years. (Haier sells predominantly under the one brand name, Haier. Whirlpool Corp. is considered to be the overall largest maker of major appliances in the world, but sells them under a number of global and regional brand names.)

Back to Daily News

 

Daily News

...........................................................

Dec 17, 2014: Bosch names Kenny head of marketing

Dec 17, 2014: Multifamily Production Index off its peak, but still positive

Dec 17, 2014: AHRI launches two new certification programs

Dec 16, 2014: Ar├želik awarded for fridge with integrated ice-cream bowl

Dec 16, 2014: Report: appliance segment at the top of 2014 reshoring list

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: Appliance Magazine Market Insight Annual Subscriptions
November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows